BUSINESS DALLAS - MAY 1999
SMU Grad is a "Rising Star"
In its April issue, Entrepreneur magazine found out something we already knew: Recent SMU grad Bill Darnell ("Ten Intriguing Start-Ups." Business Dallas, September/October '98) is a "Rising Star."
The article attributes to Darnell "the courage of a lion, the tenacity of a beaver, [and] the cunning of a wolf" in carving out what so far is a $250,000 niche in the watch business. And what's really taking off is his line of Zoobee children's watches that feature nature photographer Art Wolfe's images on their faces. Sales of the $39.95 watches are doing so well, he's changed the name of his company to Zoobee, Inc. from Safari Watch Inc.
We caught up with the enthusiastic 24-year-old recently, and he was simply bubbling. That's because he has chalked up some pretty impressive successes in the past several months.